A gift card is thoughtful when it is specific to the person and given with care. A card to their favorite coffee shop with a handwritten note feels personal; a random card with no message can feel like an afterthought. Many people say they would rather have a gift card than a gift they will not use.
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When gift cards win
Teens, teachers, new parents, coworkers and people with very specific taste often prefer them.
Make it personal
Choose a place they love, add a note about why, and pair it with a small item tied to it.
Present it well
A card in a box, a mini basket or a creative fold takes two minutes and changes the whole feel.
Questions people ask
Are gift cards impersonal?
Not when they are specific to the person and come with a personal note.
Who appreciates gift cards most?
Teens, teachers, new parents, coworkers and people with very specific taste.
How do you make a gift card look nicer?
Put it in a gift card box or tin, pair it with a small related item, and write a specific note.